The Evolving Landscape of B2B eCommerce: Technologies Shaping the Future of Sales
With the shift to the cloud, the B2B climate is being reconstructed. The B2B eCommerce is not anymore en vogue – it is already the prevailing force of the e-markets which relying more and more on the features and practices of the eCommerce. And businesses need to embrace cutting-edge technologies backing the purchase path in e-commerce for them to enjoy the benefits of engaging customers. Here's a peek into what the future holds:
Here's a peek into what the future holds:
Personalization Powered by AI: Visualize your B2C client shopping with product recommendation, customized per their past buying history and current needs in the industry. Just like that; here comes the true magic of Artificial Intelligence(AI). Various businesses including Salesforce B2B Commerce and Kibo Commerce are successfully employing AI in their product catalogs, pricing, and marketing messages customization, making their customers fulfilled and shopping experience enhanced leading to increased conversion.
Predictive Analytics for Smarter Sales: Through the predictive analytics, B2B salespersons start quessing the future customer requirements and tend to communicate her already known products even without her being aware of the buying need. BigCommerce (one of the widely used eCommerce platforms) uses this approach to track market trends and seize relevant opportunities to benefit end-customers by way of recommending upgraded or complementary offerings.
Dynamic Pricing in Real-Time: Now it's the olden days of stickt the same price lists. B2B eCommerce is adopting the idea of dynamic pricing, which is about pricing that is adjustable or changes depending on the customer segmentation, competitor pricing, or real time demand. This can be done by improving technology and facilities used by the company as well as appropriate princenig business development that maximized the company’s profit. Adobe Commerce (commonly called Magento Commerce), one of eCommerce solutions leaders, creates feature that can be used to dynamically set pricing levels.
Sustainability in Focus: Buyers are rapidly becoming more aware of their eco tendencies. The businesses are expanding their eCommerce platforms greening practices by carefully listing organic product features and offering neutral carbon transportation mode. Shopify Plus, a provider that has the scalability factor well covered, is also in the front line to include sustainability in the B2B eCommerce solutions.
Autonomous Commerce with AI Chatbots: The possible future of B2B sales could support AI systems that handle mundane operations like re-orders and customer inquiries. These assistants with high level of machine learning can respond to questions and complete orders, as well as deal with part of the price negotiation tasks of sales representatives and thus release the human sales associates to the more complex transactions. Magento Commerce, the last major player in the ecommerce sphere, covers among others, the integration and tools for the construction of smart chatbots.
Aside from these trailblazers, a number of organizations exist to offer eCommerce services to BigCommerce and Magento Commerce customers, as well. Here are five such companies to consider:Here are five such companies to consider:
Webflow: A website design and development platform giving custom B2B storefront functionality thorough drag-and-drop capability among BigCommerce, and Magento Commerce.
Yieldify: This agency has expertise in on-site personalization and optimization is strong on B2B eCommerce stores using Magento Commerce and BigCommerce.
Wagento Commerce: We are a digital agency that is fully equipped with all the design skills, development, migration, integrations, and maintenance specifically for the businesses on Big Commerce and Magento Commerce. They are able to populate you with functions such as dynamic pricing, offer product recommendation, personalize it and set up a headless commerce functionality in your B2B online store to help make it future-proof.
Bold Commerce: Provides headless commerce solutions that dissociate other end experience of shopping from the back-end commerce engine, offering more convenience for the customers on the BigCommerce and the Magento Commerce.